Diamond Buying: Emotional Experience Or Math Problem?

Professionals in the diamond industry hear warnings about " commoditization " in our trade agreements. We hear the warnings from traditionalists, from vendors and suppliers, from revered leaders of the business. We hear the warnings from some of the most venerated icons of our industry. But what does that mean?

It is to reduce an emotional experience to a mere series of numbers. That is the concern.

For many years diamond cutters were considered craftsmen and artists, such as blacksmiths and carpenters (best yet). As a technology leader, forward, blacksmiths and carpenters have been replaced by automated manufacturing. In the diamond-cutting, auto-assembly line production and dialits have replaced the gray hair-cutting machine of old, took the rough through every step of blocking to brillianteering. However, the unalterable difference between " smithing and diamond design is that the production of a diamond is never as stamping out cars or pre-wood, where pieces and parts are interchangeable. Our trade is unique.

Every piece of rough diamond lasted millions of years. Each diamond is another story. Once mined from the earth each piece is individually rough studied and analyzed. Another plan is for each piece to get in shape, size and beauty, have been found. No two diamonds are equally perfect, not even in rough form polished. You can comparable, but color, clarity and even cut differ from piece to piece ready. There are subdivisions within each grade color. There are microscopic elements within the crystallization of the individual diamonds, not on land. There are aspects such as the diamonds was on the bike and took a polish that blend together to maintain its distinctiveness, if finally.

As we know, the cut of a diamond has the greatest impact on its overall performance and is expressed in different conditions. Proportions, cut valuer, 3D scans, natural reflectors and machinery as IMAGEM BrillianceScope and assign numbers. But numbers will never tell the story of the Diamond & 39; birth, its crystallise over millions of years, and the mixture together distinctive elements within the numbers, make it one-of-a-kind.

Traditionalists stress that a finished diamond is a snowflake and a masterpiece of the artist. Its uniqueness is absolute, both in nature and in the treatment of humans. It can not be replicated - and the unique, irreplaceable feature is the perfect expression for a donor, and most of their vehicles ever to hope.

The traditionalists are right, of course.

Now it is feared that the traditionalists by reducing a diamond to a data stream, we take their romance. We will remove its symbolic appeal, distinctiveness that can be measured only by the human eye and a story larger than life - and replace them with charts and graphics.

The information age has given us with the ability to analyze the art of man and nature. We have powerful tools for the measurement and analysis. We can be a number beside every facet. We can analytical photographs in unreal magnifications. We have " " black boxes that assign values. For trade and the factory analysts these things can authorize more understanding and the ability to maximize the beauty of the source. Certainly there are hundredths of degrees, which can help our scientific understanding. But any professional will tell you that once a diamond is a recognized premium program the nuances of their particular appeal are directed exclusively to individual human taste and preference. In order to make such fine judgments, it is beauty in the eyes of the beholder.

Let us the most important for our customers: For those who give and receive natural creation, hand-man in the form of the hand, we should ask the technical validation in order to facilitate. But in the interest of our trade relations, we have a responsibility to put less emphasis on a decimal point and more vulnerable to our customers " appreciation for the emotional aspect of the Diamond - that was his motivation to buy in the first place!

Let us not convert someone with a work of art & love someone with one tenth of a degree crown facet of the 8th To do so reduces the emotional experience to a mathematical problem and reduce the effectiveness of the service our trading partners for our customers.

A healthy marriage of laboratory classification, parametric data and direct performance appraisal should be enough for the Internet shopper & 39; desire for pedigree. By all means, the validation of our customers need to purchase a comfortable, but ultimately beauty in the eye of the beholder. It is important for us to remember that when all is said and done it sparkle, not statistics, which cause the carrier to love the piece.



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